PINRU TANG Contemporary Art Support Program

Founded in Hong Kong, an international metropolis integrating Eastern and Western elegance and luxury, PINRU TANG takes caviar as the carrier to not only create the ultimate gourmet enjoyment, but also extend the exquisite and upper-class lifestyle to the spiritual cultivation of the art field — thus launching the “PINRU TANG Contemporary Art Support Program”, which uses the brand’s strength to realize the dreams of contemporary art and connect the supreme resonance of taste and aesthetics.​

We firmly believe that true luxury lies not only in the rarity of materials, but also in the enrichment of the spiritual level and the resonance of aesthetics. As a mirror of the spirit of the times, contemporary art is highly consistent with PINRU TANG’s brand philosophy of “refinement, elegance, responsibility and symbiosis”. It not only contains the warmth of craftsmanship, but also embodies the power of diverse expressions, which is the same as our pursuit of the ultimate quality of caviar and the interpretation of a high-end lifestyle.​

Based in Hong Kong and radiating the Asian contemporary art field, this program aims to provide comprehensive support for outstanding contemporary artists and emerging creators, including financial support for artistic creation, construction of exhibition platforms for works, connection of cross-border art cooperation opportunities, and promotion of artistic concepts. We will break the boundary between taste buds and art, and through art exhibitions, artist residencies, thematic salons and other forms, bring contemporary art into the elite circle, integrate the beauty of art with the luxurious texture of caviar, and convey the core proposition that “art is life, and life is taste”.​

With caviar as the medium and art as the bridge, PINRU TANG fulfills its corporate social responsibility and contributes to the dissemination and development of contemporary art. Through this program, we hope to let more people see the charm of contemporary art, make art an important background of high-end life, and let PINRU TANG’s brand spirit, nurtured by art, have more depth and warmth, becoming a leader of high-end life connecting gourmet luxury and spiritual aesthetics.